FELYX TOYS is one of the leading toys companies in Bulgaria. With more than 15 years business experience, now it is the biggest national importer and distributor of high quality toys. According to the marketing researches in the end of 2009 the market share of FELYX TOYS in the branded toys field in Bulgaria reached more than 30%.
The customers of FELYX TOYS are specialized kid’s stores chains, big international and local multiproduct hypermarkets, shops for branded toys, wholesalers, book stores, advertising agencies, internet shops. FELYX TOYS is the main toys supplier of the biggest Bulgarian children’s and babies’ hypermarket chain HIPPOLAND (11 stores in 6 cities) as well to the other famous kids’ chains MARSEL (10 toys’ shops in Sofia) and COMSED (2 hypermarkets and 3 toys’ shops). There is more than 11 years fruitful partnership with the strongest in Bulgaria multiproduct international chain METRO CASH & CARRY, where in its 11 hypermarkets FELYX TOYS is wide presented. Another priority clients are the biggest local multiproduct chain PICADDILY (more than 20 stores) with their continuous expansion focused to the best shopping malls, as well the giant CARREFOUR with only 3 stores but till the end of 2011 another 10 hypermarkets are planned to be open.
FELYX TOYS is an official distributor for Bulgaria of many world famous companies like: SPIN MASTER, VIVID, PLAYMATES, GIOCHI PREZIOSI, WOWWEE, WILD PLANET, CEPIA, RAINBOW TOYS, KIDDIELAND, NIKKO, IMC, VIKING TOYS, MONDO, BESTWAY, HALSALL, QUERCETTI, DOLU PLAST, COBI, NEW RAY, PLAY GO, etc, etc.
Some of the brands distributed from FELYX TOYS became absolute BESTSELLERS in Bulgaria in 2009 – the lines of MOON SAND, TECH DECK, the interactive dogs BOBBY and BABY DU DOC, the collectable series MAGIC DIAPERS, ROBOSAPIEN, the interactive doll BABY AMORE. The irrefutable hit at the moment is BAKUGAN, which demand exceeds by many times the strongest series of HASBRO, MATTEL, LEGO and other big names.
Since 2007 FELYX TOYS LTD. has an official agreement with DISNEY for distributing of different groups of goods with official DISNEY license.
FELYX TOYS is strongly marketing orientated company and the biggest TV toys advertiser in the country. The marketing budget for 2010 is over 1 200 000 Euro with planned 46 TV campaigns.
The order volume of FELYX TOYS for 2009 was over 220 x 40’ HQ containers from Far East and around 80 trucks from Europe. The planned growth for 2010 is 35 % in spite of the world crisis. For country like Bulgaria with 7.5 million population and the lowest family income in EU, these figures are satisfactory.
FELYX TOYS is focused to all project developments in the toys’ field in the world as the toy branch is one of the most dynamic in the latest years. The Bulgarian children deserve to be always to play with the best designed and most innovative toys FELYX TOYS will help them to have this chance first from all other countries in the region.
